May 10
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Puma, the world’s largest sports goods firm, has axed the traditional boxes for its puma mens trainers in favour of a reusable bag which uses 65 per cent less paper.Puma company will seize the green initiative with a reusable shoe bag made fitted inside a cardboard frame. The bag is made of sustainable cotton from Africa mixed with recycled polyester. The German company claims it will massively reduce its carbon ‘paw print’, saving 8,500 tonnes of paper, the weight of 1,400 elephants every year.
It will also eliminate 20 million megajoules of electricity, a million litres of fuel and a million litres of water as the lighter packaging would incur fewer transport costs and also need less plastic packaging – saving 275 tonnes of plastic.
The Green shoe is Sustainable and the new packaging.Puma shoes has axed the traditional shoebox for its trainers in favour of a reusable cotton bag which uses 65 per cent less paper.Called the Clever Little Bag – took 21 months to develop and will be rolled out in the second half of next year.Sports firm Puma have announced they are to ditch the traditional show box and start selling trainers in eco-friendly bags.
To begin with, we don’t expect to save costs with this. It may even have a negative impact in the short term. But over the long run, there should be cost savings.Sustainability is not only absolutely necessary considering the situation our planet is in, we as companies are also overdue to take responsibility. We can’t wait for governments.Puma trainers supply for our dear customers.Companies have to lead the way and we want to be among the leaders.